![[New] In 2024, Navigating Through Facebook's Recent Content Policy Shifts](https://www.lifewire.com/thmb/XAvL4eRfgpDx8YVxn2ewPZ27roY=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-16at10.57.40AM-800b0250dce34954be14a81444e6015b.png)
[New] In 2024, Navigating Through Facebook's Recent Content Policy Shifts
![](/images/site-logo.png)
Navigating Through Facebook’s Recent Content Policy Shifts
Facebook Algorithm Change in 2024: Are You Ready?
Shanoon Cox
Mar 27, 2024• Proven solutions
Changes to the Facebook algorithm are a common occurrence, with the company adjusting how posts are promoted and seen by its user base. However, the announcemetn of Mark Zuckerberg that Facebook algorithm will focus on meaningful interactions, resulted in marketers more worrying about their ability to reach a targeted audience in 2024.
There is also concern about how the Facebook algorithm change would impact the ability of businesses to work with influencers on the platform . The changes are geared towards showing people more content from friends and family, instead of business posts, so the changes in 2024 are so much different than previous changes.
In this case, it is much more important to know the Facebook algorithm change for marketers in 2024. How can marketers work around these changes? Read on to find out!
- Part 1: Understanding Key Change Signals
- Part 2: Four Top Facebook Algorithm Ranking Factors
- Part 3: What Does An Algorithm Change Mean For Marketers
- Part 4: Solutions to Adjust to the Facebook Algorithm
Facebook video editor - Filmora
Facebook algorithm change needs time and energy to understand, but high quality video is also an important factor for ranking. Here we recommend using Filmora to make Facebook video to help you work with algorithm change. Filmora is easy to use for beginners. All you need to do is basically dragging and dropping. The royalty free built-in music can make your video more exciting and engaging. Download it now to have a try (free)! Besides, Filmora Business is also available to make short video for Facebook. You can quickly make video with a growing resource library including effects/audio/images.
- You can add various text/title templates to use
- Crop/trim/cut Facebook video easily
- More than 300 visual effects/overlays
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Understanding Key Change Signals
Meaningful interactions in 2019 are the first thing marketers need to understand. The basic meaning is that Facebook cares more about user spending quality on Facebook, rather than just focus on time. Traditionally, time spent is a key factor to measure Facebook’s growth, which results in increasing users’ spending time with all efforts. Now, things are changed. Facebook algorithm decides sharing and commenting are the symbols of meaningful interactions, meaning that Facebook wants you interact with friends. Randomly click likes on a photo, article or video are no longer positive signal to algorithm.
There once comes a rumor that Facebook will only show 26 friends in feed, which is false. In fact, Facebook algorithm is broken down into four components. There is inventory, signals, predictions and the overall score. Signals are the considerations about content. And it is signals that marketers and businesses must focus on when they are promoting content through the Facebook news feed.
Signals include the average time spent on content, when it’s posted, the type of story, how many comments or likes it gets, and how often it is shared on the news feed or through Messenger.
The idea is that Facebook will promote content that gets more engagement, because those are the posts likely to come from family and friends. It is up to marketers to ensure their content is similarly personal and conversation-worthy!
Note: if you want to get a higher ranking in Facebook feed, creating square videos is an important method.
Part 2: Four Top Facebook Algorithm Ranking Factors
When it comes to how content is ordered and presented on the Facebook news feed, there are four factors that go into the process. These ranking factors include comments, sharing, reactions and engagement. We explore each factor in depth below:
1. Comments
When people or businesses make posts that no one reacts to - those posts are going to be shown a lot less in a person’s feed. Pages that promote conversation and get a lot of engagement will see a significant rise.
Brands must work on content that is getting people to comment and then converse with each other through the comment chain. It can be a focus on timely and relevant topics, which will get people talking immediately!
2. Sharing
Did you know that when a link is shared on Messenger by Facebook users, it has an impact on how that post appears on the feed? Facebook cares about the interactions that people have through the content posted on the site. And that means a focus on content that is shared through Messenger.
Say a company makes a post that many followers enjoy. They like and/or comment on the post. But they also copy the link and share it with friends through Messenger, instead of sharing it publicly on their feed.
Such shares are just as important as the public sharing. Many companies would focus on the public aspect with previous content. But now they can focus on getting people to share articles through the private chats on Messenger.
3. Reactions
People having a reaction to your content is increasingly important. When someone reacts to the comment through the available emojis, the post will be higher up in many followers’ feeds.
What also matters is the type of reaction they are having. It is said that when someone clicks on the love icon, it has a slightly better impact through the algorithm as compared to the like icon.
Facebook wants to see people having active and unique reactions to the post. Even the Wow, Sad, Angry and Haha icons have a more positive result as compared to the simple likes .
4. Engagement
Facebook is going one step further when it comes to the engagement triggers on the algorithm. In the past, having the post shared by different users was enough to see it get a positive bump in the algorithm.
While those shares are still helpful, the impact is a bit less. What is really needed is a reaction on the shares of your followers.
Say your company makes a post and it is shared by 50 people. If there are many reactions to the followers of those 50 people when they shared your post, the original post will see a significant bump through the algorithm.
Part 3: What Does An Algorithm Change Mean For Marketers
The Facebook algorithm changes mean that it will be more challenging to reach people with posts that are made by businesses.
Companies will need a very engaged audience if they want to gain traction on the feed through organic means. And that means posts that are shared, commented on, reacted to and more popular with the Facebook audience. Some pages will start posting something irrelevant with their business. But it is always important to build powerful content like Facebook says.
Part 4: 6 Solutions to Adjust to the Facebook Algorithm
1. Pay attention to video
Videos tend to attract engagement naturally if the video is good enough. However, have you ever considered live video? Facebook official said live video gets 6 times interactions than regular videos. It is true. In this Facebook algorithm change, live video matters . More and more business owners try the new field - live video and they did pretty good. If you haven’t invest live video, now you should start looking for this new method to boost comments and shares.
Just like Facebook did in May 2. It showed Mark’s opening keynote on Facebook’s latest technology and innovation. Now, this live video has gained more than 1 thousand comments and shares. If you want to make Facebook videos, check Filmora . It includes various titles/text templates, visual effects and audio to make your marketing video perfect.
2. Create Engagement Opportunities
When people have more conversations on your posts, it means those posts are going to be higher up on the feed. Facebook cares about the interactions people are having with content, as they want them to spend more time on the platform.
Companies often use Facebook to put out basic news stories about the company, new products or discounts. While these posts are interesting, they are not exactly conversation starters. It will be up to businesses to ensure they are creating content that can help people have more meaningful conversations on the platform.
Sharing news stories that are related to the industry is one way to do this. A company does not always have to promote its own business through Facebook posts. Sharing opinions on changes in an industry that your followers care about is a good way to boost engagement levels, so making engagement opportunities is a great method to rely to Facebook algorithm change.
3. Leverage Facebook Groups
Did you know that around 1 billion people use Facebook Groups ? And around 100 million people say that when they are on Facebook, they are primarily using Groups to interact with other people and content.
Groups are the perfect way to build a community that is active and interested in specific topics. If a business can create groups that are targeting a community, niche or a segment of the market, it will help them boost engagement levels. Posts that are shared within those groups will see a lot of engagement, as they are filled with users who care about the content.
The impact will not only be felt in rising engagement within those groups, but in the way those posts are ranked in the general feed as well.
4. Limit Focus on Facebook Ads
The changes that Facebook has made to its algorithm were done with the company’s future in mind. Facebook wants to make more money and fuel growth. They do not want a user base that is rarely checking the platform or interacting with content.
The best advice that we can give to marketers and business owners is to ignore Facebook ads. The company has made changes so that you will turn to ads and simply pay to get your posts to the top of the feed.
But that does not have to be the case. You can completely ignore ads and focus on the organic efforts that we have mentioned above. Those will get you the higher levels of engagement that you need to remain relevant with the new algorithm. But you can still make ads by Facebook video editors .
5. Stick to strong content
It is understandable for companies to feel as though a scary change has taken place on Facebook. The way that posts are prioritized in the feed is different to what it was before. Facebook claims it is all about getting family and friend posts closer to the top of the feed.
But like any algorithm change, marketers can react to ensure the content they are promoting is being seen by as many people as possible. Improving engagement and promoting conversation-worthy content can help make that happen.
6. Try Facebook influencer
Have you experienced posting a image without any engagement, even likes? If it happens, you should change your posting strategy. Today, Facebook influencer is showing powerful influencing ability. You should look for an influencer who has the same audience you want and are willing to interact with your brand. However, you should be aware of some influencers might have fake fans to get likes. As in this new Facebook algorithm change, likes are not the most essential factor, so you need to distinguish the fake fans and real fans .
Conclusion
We hope this guide will help any business or marketer that is looking to use Facebook for promotional purposes in 2024. If you want your Facebook video to look better, try to use Filmora to edit video easily and quickly. Check this video to know more!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Changes to the Facebook algorithm are a common occurrence, with the company adjusting how posts are promoted and seen by its user base. However, the announcemetn of Mark Zuckerberg that Facebook algorithm will focus on meaningful interactions, resulted in marketers more worrying about their ability to reach a targeted audience in 2024.
There is also concern about how the Facebook algorithm change would impact the ability of businesses to work with influencers on the platform . The changes are geared towards showing people more content from friends and family, instead of business posts, so the changes in 2024 are so much different than previous changes.
In this case, it is much more important to know the Facebook algorithm change for marketers in 2024. How can marketers work around these changes? Read on to find out!
- Part 1: Understanding Key Change Signals
- Part 2: Four Top Facebook Algorithm Ranking Factors
- Part 3: What Does An Algorithm Change Mean For Marketers
- Part 4: Solutions to Adjust to the Facebook Algorithm
Facebook video editor - Filmora
Facebook algorithm change needs time and energy to understand, but high quality video is also an important factor for ranking. Here we recommend using Filmora to make Facebook video to help you work with algorithm change. Filmora is easy to use for beginners. All you need to do is basically dragging and dropping. The royalty free built-in music can make your video more exciting and engaging. Download it now to have a try (free)! Besides, Filmora Business is also available to make short video for Facebook. You can quickly make video with a growing resource library including effects/audio/images.
- You can add various text/title templates to use
- Crop/trim/cut Facebook video easily
- More than 300 visual effects/overlays
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Understanding Key Change Signals
Meaningful interactions in 2019 are the first thing marketers need to understand. The basic meaning is that Facebook cares more about user spending quality on Facebook, rather than just focus on time. Traditionally, time spent is a key factor to measure Facebook’s growth, which results in increasing users’ spending time with all efforts. Now, things are changed. Facebook algorithm decides sharing and commenting are the symbols of meaningful interactions, meaning that Facebook wants you interact with friends. Randomly click likes on a photo, article or video are no longer positive signal to algorithm.
There once comes a rumor that Facebook will only show 26 friends in feed, which is false. In fact, Facebook algorithm is broken down into four components. There is inventory, signals, predictions and the overall score. Signals are the considerations about content. And it is signals that marketers and businesses must focus on when they are promoting content through the Facebook news feed.
Signals include the average time spent on content, when it’s posted, the type of story, how many comments or likes it gets, and how often it is shared on the news feed or through Messenger.
The idea is that Facebook will promote content that gets more engagement, because those are the posts likely to come from family and friends. It is up to marketers to ensure their content is similarly personal and conversation-worthy!
Note: if you want to get a higher ranking in Facebook feed, creating square videos is an important method.
Part 2: Four Top Facebook Algorithm Ranking Factors
When it comes to how content is ordered and presented on the Facebook news feed, there are four factors that go into the process. These ranking factors include comments, sharing, reactions and engagement. We explore each factor in depth below:
1. Comments
When people or businesses make posts that no one reacts to - those posts are going to be shown a lot less in a person’s feed. Pages that promote conversation and get a lot of engagement will see a significant rise.
Brands must work on content that is getting people to comment and then converse with each other through the comment chain. It can be a focus on timely and relevant topics, which will get people talking immediately!
2. Sharing
Did you know that when a link is shared on Messenger by Facebook users, it has an impact on how that post appears on the feed? Facebook cares about the interactions that people have through the content posted on the site. And that means a focus on content that is shared through Messenger.
Say a company makes a post that many followers enjoy. They like and/or comment on the post. But they also copy the link and share it with friends through Messenger, instead of sharing it publicly on their feed.
Such shares are just as important as the public sharing. Many companies would focus on the public aspect with previous content. But now they can focus on getting people to share articles through the private chats on Messenger.
3. Reactions
People having a reaction to your content is increasingly important. When someone reacts to the comment through the available emojis, the post will be higher up in many followers’ feeds.
What also matters is the type of reaction they are having. It is said that when someone clicks on the love icon, it has a slightly better impact through the algorithm as compared to the like icon.
Facebook wants to see people having active and unique reactions to the post. Even the Wow, Sad, Angry and Haha icons have a more positive result as compared to the simple likes .
4. Engagement
Facebook is going one step further when it comes to the engagement triggers on the algorithm. In the past, having the post shared by different users was enough to see it get a positive bump in the algorithm.
While those shares are still helpful, the impact is a bit less. What is really needed is a reaction on the shares of your followers.
Say your company makes a post and it is shared by 50 people. If there are many reactions to the followers of those 50 people when they shared your post, the original post will see a significant bump through the algorithm.
Part 3: What Does An Algorithm Change Mean For Marketers
The Facebook algorithm changes mean that it will be more challenging to reach people with posts that are made by businesses.
Companies will need a very engaged audience if they want to gain traction on the feed through organic means. And that means posts that are shared, commented on, reacted to and more popular with the Facebook audience. Some pages will start posting something irrelevant with their business. But it is always important to build powerful content like Facebook says.
Part 4: 6 Solutions to Adjust to the Facebook Algorithm
1. Pay attention to video
Videos tend to attract engagement naturally if the video is good enough. However, have you ever considered live video? Facebook official said live video gets 6 times interactions than regular videos. It is true. In this Facebook algorithm change, live video matters . More and more business owners try the new field - live video and they did pretty good. If you haven’t invest live video, now you should start looking for this new method to boost comments and shares.
Just like Facebook did in May 2. It showed Mark’s opening keynote on Facebook’s latest technology and innovation. Now, this live video has gained more than 1 thousand comments and shares. If you want to make Facebook videos, check Filmora . It includes various titles/text templates, visual effects and audio to make your marketing video perfect.
2. Create Engagement Opportunities
When people have more conversations on your posts, it means those posts are going to be higher up on the feed. Facebook cares about the interactions people are having with content, as they want them to spend more time on the platform.
Companies often use Facebook to put out basic news stories about the company, new products or discounts. While these posts are interesting, they are not exactly conversation starters. It will be up to businesses to ensure they are creating content that can help people have more meaningful conversations on the platform.
Sharing news stories that are related to the industry is one way to do this. A company does not always have to promote its own business through Facebook posts. Sharing opinions on changes in an industry that your followers care about is a good way to boost engagement levels, so making engagement opportunities is a great method to rely to Facebook algorithm change.
3. Leverage Facebook Groups
Did you know that around 1 billion people use Facebook Groups ? And around 100 million people say that when they are on Facebook, they are primarily using Groups to interact with other people and content.
Groups are the perfect way to build a community that is active and interested in specific topics. If a business can create groups that are targeting a community, niche or a segment of the market, it will help them boost engagement levels. Posts that are shared within those groups will see a lot of engagement, as they are filled with users who care about the content.
The impact will not only be felt in rising engagement within those groups, but in the way those posts are ranked in the general feed as well.
4. Limit Focus on Facebook Ads
The changes that Facebook has made to its algorithm were done with the company’s future in mind. Facebook wants to make more money and fuel growth. They do not want a user base that is rarely checking the platform or interacting with content.
The best advice that we can give to marketers and business owners is to ignore Facebook ads. The company has made changes so that you will turn to ads and simply pay to get your posts to the top of the feed.
But that does not have to be the case. You can completely ignore ads and focus on the organic efforts that we have mentioned above. Those will get you the higher levels of engagement that you need to remain relevant with the new algorithm. But you can still make ads by Facebook video editors .
5. Stick to strong content
It is understandable for companies to feel as though a scary change has taken place on Facebook. The way that posts are prioritized in the feed is different to what it was before. Facebook claims it is all about getting family and friend posts closer to the top of the feed.
But like any algorithm change, marketers can react to ensure the content they are promoting is being seen by as many people as possible. Improving engagement and promoting conversation-worthy content can help make that happen.
6. Try Facebook influencer
Have you experienced posting a image without any engagement, even likes? If it happens, you should change your posting strategy. Today, Facebook influencer is showing powerful influencing ability. You should look for an influencer who has the same audience you want and are willing to interact with your brand. However, you should be aware of some influencers might have fake fans to get likes. As in this new Facebook algorithm change, likes are not the most essential factor, so you need to distinguish the fake fans and real fans .
Conclusion
We hope this guide will help any business or marketer that is looking to use Facebook for promotional purposes in 2024. If you want your Facebook video to look better, try to use Filmora to edit video easily and quickly. Check this video to know more!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Changes to the Facebook algorithm are a common occurrence, with the company adjusting how posts are promoted and seen by its user base. However, the announcemetn of Mark Zuckerberg that Facebook algorithm will focus on meaningful interactions, resulted in marketers more worrying about their ability to reach a targeted audience in 2024.
There is also concern about how the Facebook algorithm change would impact the ability of businesses to work with influencers on the platform . The changes are geared towards showing people more content from friends and family, instead of business posts, so the changes in 2024 are so much different than previous changes.
In this case, it is much more important to know the Facebook algorithm change for marketers in 2024. How can marketers work around these changes? Read on to find out!
- Part 1: Understanding Key Change Signals
- Part 2: Four Top Facebook Algorithm Ranking Factors
- Part 3: What Does An Algorithm Change Mean For Marketers
- Part 4: Solutions to Adjust to the Facebook Algorithm
Facebook video editor - Filmora
Facebook algorithm change needs time and energy to understand, but high quality video is also an important factor for ranking. Here we recommend using Filmora to make Facebook video to help you work with algorithm change. Filmora is easy to use for beginners. All you need to do is basically dragging and dropping. The royalty free built-in music can make your video more exciting and engaging. Download it now to have a try (free)! Besides, Filmora Business is also available to make short video for Facebook. You can quickly make video with a growing resource library including effects/audio/images.
- You can add various text/title templates to use
- Crop/trim/cut Facebook video easily
- More than 300 visual effects/overlays
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Understanding Key Change Signals
Meaningful interactions in 2019 are the first thing marketers need to understand. The basic meaning is that Facebook cares more about user spending quality on Facebook, rather than just focus on time. Traditionally, time spent is a key factor to measure Facebook’s growth, which results in increasing users’ spending time with all efforts. Now, things are changed. Facebook algorithm decides sharing and commenting are the symbols of meaningful interactions, meaning that Facebook wants you interact with friends. Randomly click likes on a photo, article or video are no longer positive signal to algorithm.
There once comes a rumor that Facebook will only show 26 friends in feed, which is false. In fact, Facebook algorithm is broken down into four components. There is inventory, signals, predictions and the overall score. Signals are the considerations about content. And it is signals that marketers and businesses must focus on when they are promoting content through the Facebook news feed.
Signals include the average time spent on content, when it’s posted, the type of story, how many comments or likes it gets, and how often it is shared on the news feed or through Messenger.
The idea is that Facebook will promote content that gets more engagement, because those are the posts likely to come from family and friends. It is up to marketers to ensure their content is similarly personal and conversation-worthy!
Note: if you want to get a higher ranking in Facebook feed, creating square videos is an important method.
Part 2: Four Top Facebook Algorithm Ranking Factors
When it comes to how content is ordered and presented on the Facebook news feed, there are four factors that go into the process. These ranking factors include comments, sharing, reactions and engagement. We explore each factor in depth below:
1. Comments
When people or businesses make posts that no one reacts to - those posts are going to be shown a lot less in a person’s feed. Pages that promote conversation and get a lot of engagement will see a significant rise.
Brands must work on content that is getting people to comment and then converse with each other through the comment chain. It can be a focus on timely and relevant topics, which will get people talking immediately!
2. Sharing
Did you know that when a link is shared on Messenger by Facebook users, it has an impact on how that post appears on the feed? Facebook cares about the interactions that people have through the content posted on the site. And that means a focus on content that is shared through Messenger.
Say a company makes a post that many followers enjoy. They like and/or comment on the post. But they also copy the link and share it with friends through Messenger, instead of sharing it publicly on their feed.
Such shares are just as important as the public sharing. Many companies would focus on the public aspect with previous content. But now they can focus on getting people to share articles through the private chats on Messenger.
3. Reactions
People having a reaction to your content is increasingly important. When someone reacts to the comment through the available emojis, the post will be higher up in many followers’ feeds.
What also matters is the type of reaction they are having. It is said that when someone clicks on the love icon, it has a slightly better impact through the algorithm as compared to the like icon.
Facebook wants to see people having active and unique reactions to the post. Even the Wow, Sad, Angry and Haha icons have a more positive result as compared to the simple likes .
4. Engagement
Facebook is going one step further when it comes to the engagement triggers on the algorithm. In the past, having the post shared by different users was enough to see it get a positive bump in the algorithm.
While those shares are still helpful, the impact is a bit less. What is really needed is a reaction on the shares of your followers.
Say your company makes a post and it is shared by 50 people. If there are many reactions to the followers of those 50 people when they shared your post, the original post will see a significant bump through the algorithm.
Part 3: What Does An Algorithm Change Mean For Marketers
The Facebook algorithm changes mean that it will be more challenging to reach people with posts that are made by businesses.
Companies will need a very engaged audience if they want to gain traction on the feed through organic means. And that means posts that are shared, commented on, reacted to and more popular with the Facebook audience. Some pages will start posting something irrelevant with their business. But it is always important to build powerful content like Facebook says.
Part 4: 6 Solutions to Adjust to the Facebook Algorithm
1. Pay attention to video
Videos tend to attract engagement naturally if the video is good enough. However, have you ever considered live video? Facebook official said live video gets 6 times interactions than regular videos. It is true. In this Facebook algorithm change, live video matters . More and more business owners try the new field - live video and they did pretty good. If you haven’t invest live video, now you should start looking for this new method to boost comments and shares.
Just like Facebook did in May 2. It showed Mark’s opening keynote on Facebook’s latest technology and innovation. Now, this live video has gained more than 1 thousand comments and shares. If you want to make Facebook videos, check Filmora . It includes various titles/text templates, visual effects and audio to make your marketing video perfect.
2. Create Engagement Opportunities
When people have more conversations on your posts, it means those posts are going to be higher up on the feed. Facebook cares about the interactions people are having with content, as they want them to spend more time on the platform.
Companies often use Facebook to put out basic news stories about the company, new products or discounts. While these posts are interesting, they are not exactly conversation starters. It will be up to businesses to ensure they are creating content that can help people have more meaningful conversations on the platform.
Sharing news stories that are related to the industry is one way to do this. A company does not always have to promote its own business through Facebook posts. Sharing opinions on changes in an industry that your followers care about is a good way to boost engagement levels, so making engagement opportunities is a great method to rely to Facebook algorithm change.
3. Leverage Facebook Groups
Did you know that around 1 billion people use Facebook Groups ? And around 100 million people say that when they are on Facebook, they are primarily using Groups to interact with other people and content.
Groups are the perfect way to build a community that is active and interested in specific topics. If a business can create groups that are targeting a community, niche or a segment of the market, it will help them boost engagement levels. Posts that are shared within those groups will see a lot of engagement, as they are filled with users who care about the content.
The impact will not only be felt in rising engagement within those groups, but in the way those posts are ranked in the general feed as well.
4. Limit Focus on Facebook Ads
The changes that Facebook has made to its algorithm were done with the company’s future in mind. Facebook wants to make more money and fuel growth. They do not want a user base that is rarely checking the platform or interacting with content.
The best advice that we can give to marketers and business owners is to ignore Facebook ads. The company has made changes so that you will turn to ads and simply pay to get your posts to the top of the feed.
But that does not have to be the case. You can completely ignore ads and focus on the organic efforts that we have mentioned above. Those will get you the higher levels of engagement that you need to remain relevant with the new algorithm. But you can still make ads by Facebook video editors .
5. Stick to strong content
It is understandable for companies to feel as though a scary change has taken place on Facebook. The way that posts are prioritized in the feed is different to what it was before. Facebook claims it is all about getting family and friend posts closer to the top of the feed.
But like any algorithm change, marketers can react to ensure the content they are promoting is being seen by as many people as possible. Improving engagement and promoting conversation-worthy content can help make that happen.
6. Try Facebook influencer
Have you experienced posting a image without any engagement, even likes? If it happens, you should change your posting strategy. Today, Facebook influencer is showing powerful influencing ability. You should look for an influencer who has the same audience you want and are willing to interact with your brand. However, you should be aware of some influencers might have fake fans to get likes. As in this new Facebook algorithm change, likes are not the most essential factor, so you need to distinguish the fake fans and real fans .
Conclusion
We hope this guide will help any business or marketer that is looking to use Facebook for promotional purposes in 2024. If you want your Facebook video to look better, try to use Filmora to edit video easily and quickly. Check this video to know more!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Changes to the Facebook algorithm are a common occurrence, with the company adjusting how posts are promoted and seen by its user base. However, the announcemetn of Mark Zuckerberg that Facebook algorithm will focus on meaningful interactions, resulted in marketers more worrying about their ability to reach a targeted audience in 2024.
There is also concern about how the Facebook algorithm change would impact the ability of businesses to work with influencers on the platform . The changes are geared towards showing people more content from friends and family, instead of business posts, so the changes in 2024 are so much different than previous changes.
In this case, it is much more important to know the Facebook algorithm change for marketers in 2024. How can marketers work around these changes? Read on to find out!
- Part 1: Understanding Key Change Signals
- Part 2: Four Top Facebook Algorithm Ranking Factors
- Part 3: What Does An Algorithm Change Mean For Marketers
- Part 4: Solutions to Adjust to the Facebook Algorithm
Facebook video editor - Filmora
Facebook algorithm change needs time and energy to understand, but high quality video is also an important factor for ranking. Here we recommend using Filmora to make Facebook video to help you work with algorithm change. Filmora is easy to use for beginners. All you need to do is basically dragging and dropping. The royalty free built-in music can make your video more exciting and engaging. Download it now to have a try (free)! Besides, Filmora Business is also available to make short video for Facebook. You can quickly make video with a growing resource library including effects/audio/images.
- You can add various text/title templates to use
- Crop/trim/cut Facebook video easily
- More than 300 visual effects/overlays
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Understanding Key Change Signals
Meaningful interactions in 2019 are the first thing marketers need to understand. The basic meaning is that Facebook cares more about user spending quality on Facebook, rather than just focus on time. Traditionally, time spent is a key factor to measure Facebook’s growth, which results in increasing users’ spending time with all efforts. Now, things are changed. Facebook algorithm decides sharing and commenting are the symbols of meaningful interactions, meaning that Facebook wants you interact with friends. Randomly click likes on a photo, article or video are no longer positive signal to algorithm.
There once comes a rumor that Facebook will only show 26 friends in feed, which is false. In fact, Facebook algorithm is broken down into four components. There is inventory, signals, predictions and the overall score. Signals are the considerations about content. And it is signals that marketers and businesses must focus on when they are promoting content through the Facebook news feed.
Signals include the average time spent on content, when it’s posted, the type of story, how many comments or likes it gets, and how often it is shared on the news feed or through Messenger.
The idea is that Facebook will promote content that gets more engagement, because those are the posts likely to come from family and friends. It is up to marketers to ensure their content is similarly personal and conversation-worthy!
Note: if you want to get a higher ranking in Facebook feed, creating square videos is an important method.
Part 2: Four Top Facebook Algorithm Ranking Factors
When it comes to how content is ordered and presented on the Facebook news feed, there are four factors that go into the process. These ranking factors include comments, sharing, reactions and engagement. We explore each factor in depth below:
1. Comments
When people or businesses make posts that no one reacts to - those posts are going to be shown a lot less in a person’s feed. Pages that promote conversation and get a lot of engagement will see a significant rise.
Brands must work on content that is getting people to comment and then converse with each other through the comment chain. It can be a focus on timely and relevant topics, which will get people talking immediately!
2. Sharing
Did you know that when a link is shared on Messenger by Facebook users, it has an impact on how that post appears on the feed? Facebook cares about the interactions that people have through the content posted on the site. And that means a focus on content that is shared through Messenger.
Say a company makes a post that many followers enjoy. They like and/or comment on the post. But they also copy the link and share it with friends through Messenger, instead of sharing it publicly on their feed.
Such shares are just as important as the public sharing. Many companies would focus on the public aspect with previous content. But now they can focus on getting people to share articles through the private chats on Messenger.
3. Reactions
People having a reaction to your content is increasingly important. When someone reacts to the comment through the available emojis, the post will be higher up in many followers’ feeds.
What also matters is the type of reaction they are having. It is said that when someone clicks on the love icon, it has a slightly better impact through the algorithm as compared to the like icon.
Facebook wants to see people having active and unique reactions to the post. Even the Wow, Sad, Angry and Haha icons have a more positive result as compared to the simple likes .
4. Engagement
Facebook is going one step further when it comes to the engagement triggers on the algorithm. In the past, having the post shared by different users was enough to see it get a positive bump in the algorithm.
While those shares are still helpful, the impact is a bit less. What is really needed is a reaction on the shares of your followers.
Say your company makes a post and it is shared by 50 people. If there are many reactions to the followers of those 50 people when they shared your post, the original post will see a significant bump through the algorithm.
Part 3: What Does An Algorithm Change Mean For Marketers
The Facebook algorithm changes mean that it will be more challenging to reach people with posts that are made by businesses.
Companies will need a very engaged audience if they want to gain traction on the feed through organic means. And that means posts that are shared, commented on, reacted to and more popular with the Facebook audience. Some pages will start posting something irrelevant with their business. But it is always important to build powerful content like Facebook says.
Part 4: 6 Solutions to Adjust to the Facebook Algorithm
1. Pay attention to video
Videos tend to attract engagement naturally if the video is good enough. However, have you ever considered live video? Facebook official said live video gets 6 times interactions than regular videos. It is true. In this Facebook algorithm change, live video matters . More and more business owners try the new field - live video and they did pretty good. If you haven’t invest live video, now you should start looking for this new method to boost comments and shares.
Just like Facebook did in May 2. It showed Mark’s opening keynote on Facebook’s latest technology and innovation. Now, this live video has gained more than 1 thousand comments and shares. If you want to make Facebook videos, check Filmora . It includes various titles/text templates, visual effects and audio to make your marketing video perfect.
2. Create Engagement Opportunities
When people have more conversations on your posts, it means those posts are going to be higher up on the feed. Facebook cares about the interactions people are having with content, as they want them to spend more time on the platform.
Companies often use Facebook to put out basic news stories about the company, new products or discounts. While these posts are interesting, they are not exactly conversation starters. It will be up to businesses to ensure they are creating content that can help people have more meaningful conversations on the platform.
Sharing news stories that are related to the industry is one way to do this. A company does not always have to promote its own business through Facebook posts. Sharing opinions on changes in an industry that your followers care about is a good way to boost engagement levels, so making engagement opportunities is a great method to rely to Facebook algorithm change.
3. Leverage Facebook Groups
Did you know that around 1 billion people use Facebook Groups ? And around 100 million people say that when they are on Facebook, they are primarily using Groups to interact with other people and content.
Groups are the perfect way to build a community that is active and interested in specific topics. If a business can create groups that are targeting a community, niche or a segment of the market, it will help them boost engagement levels. Posts that are shared within those groups will see a lot of engagement, as they are filled with users who care about the content.
The impact will not only be felt in rising engagement within those groups, but in the way those posts are ranked in the general feed as well.
4. Limit Focus on Facebook Ads
The changes that Facebook has made to its algorithm were done with the company’s future in mind. Facebook wants to make more money and fuel growth. They do not want a user base that is rarely checking the platform or interacting with content.
The best advice that we can give to marketers and business owners is to ignore Facebook ads. The company has made changes so that you will turn to ads and simply pay to get your posts to the top of the feed.
But that does not have to be the case. You can completely ignore ads and focus on the organic efforts that we have mentioned above. Those will get you the higher levels of engagement that you need to remain relevant with the new algorithm. But you can still make ads by Facebook video editors .
5. Stick to strong content
It is understandable for companies to feel as though a scary change has taken place on Facebook. The way that posts are prioritized in the feed is different to what it was before. Facebook claims it is all about getting family and friend posts closer to the top of the feed.
But like any algorithm change, marketers can react to ensure the content they are promoting is being seen by as many people as possible. Improving engagement and promoting conversation-worthy content can help make that happen.
6. Try Facebook influencer
Have you experienced posting a image without any engagement, even likes? If it happens, you should change your posting strategy. Today, Facebook influencer is showing powerful influencing ability. You should look for an influencer who has the same audience you want and are willing to interact with your brand. However, you should be aware of some influencers might have fake fans to get likes. As in this new Facebook algorithm change, likes are not the most essential factor, so you need to distinguish the fake fans and real fans .
Conclusion
We hope this guide will help any business or marketer that is looking to use Facebook for promotional purposes in 2024. If you want your Facebook video to look better, try to use Filmora to edit video easily and quickly. Check this video to know more!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [New] 2024 Approved Ensuring Smooth Streaming Solutions for FB Livestream Problems
- In 2024, Social Soundtrack Top 10 Music Videos on Facebook
- [New] In 2024, Adding Melodies to Timelines A Stepwise Guide (iOS/Android)
- Mastering the Art of Obtaining Facebook’s Prestigious Blue Badge for 2024
- Essential FB Video Ad Techniques The 20 Best Tactics for 2024
- The Future Is Virtual Making and Sharing Immersive Footage for FB
- [New] In 2024, Take Flight with Social Media DJI Drone Streaming Basics
- [Updated] 2024 Approved Enhanced Video Clarity on iPhone & Android Platforms
- [Updated] In 2024, Core Components for Transformative Facebook Advertisements
- [New] 2024 Approved The Art of Sharing Online Videos From YouTube to Facebook
- [Updated] Instant MP3 Conversion of FB Video Content
- [New] Unlocking the Secrets to a Reliable Social Media Experience for 2024
- [Updated] Creating Dynamic Chat Spaces on WhatsApp for 2024
- [Updated] Watch Out! These Are the 8 Most Popular Facebook Videos Right Now for 2024
- [Updated] 2024 Approved Enhance Your Browsing Fixing Fuzzy Videos in Chrome and Phone Apps
- [Updated] Quick Tips for Posting Videos on Instagram
- 2024 Approved Step-by-Step FB Video Conversion to MP3 Format
- What Are Your Rights? Exploring Legalities of Video Sharing on FB
- [Updated] In 2024, Collect Audio Files From FB Newsfeeds
- Intrinsic Insights for Instant Identification in FB
- Transform Your Mobile Browser with Crystal-Clear Videos for 2024
- [New] How Can I See All My Connected Peers' Shared Vids and Pics for 2024
- [Updated] Fix the Invisible FB Watch Video Icon, Restored
- [Updated] 2024 Approved Accessing the Latest Events Streaming Facebook Live Through Roku
- In 2024, Daily Digest Downloader
- [New] Recovering Lost Live Footage Strategies for Uninterrupted Streams for 2024
- [Updated] In 2024, Unveiling 30 Proven Facebook Tricks to Skyrocket Your Brand
- [Updated] 2024 Approved 2023 Streamline Facebook Vids to Smooth MP3
- In 2024, Snappy Narratives on the Social Scene
- Mastering FB Live 4 Key Recording Techniques
- 2024 Approved Live Stream Longevity Preventing and Fixing Interruptions on Social Media
- [Updated] Revolutionizing Advertising on Facebook with the Best Video Tactics for 2024
- [New] In 2024, Mastering the Art of Facebook SEO Top Ten Must-Knows
- [New] 2024 Approved Breaking Barriers Download & Store Your FMB Conversations
- Binge-Worthy Vids! The Most Shared Content on FB Featured Here
- [New] Join The Social Scene Facebook Live Streams on Roku TV for 2024
- [Updated] 2024 Approved Elevate Your Content Expert Tips on Facebook Video Playbacks
- Updated 2024 Approved Top Movie Making Software for Mac A Step-by-Step Selection Guide
- [New] How to Ensure Consistent Frame Rates in Multi-Camera Setups
- 2024 Approved Liberating Content Free Techniques for Transforming Videos Into Auditory Experiences
- 2024 Approved Videoleap for MacBook Download, Install, and Edit Like a Pro
- How to use Pokemon Go Joystick on Samsung Galaxy M34 5G? | Dr.fone
- 10 Best Fake GPS Location Spoofers for Nokia C210 | Dr.fone
- In 2024, How to Transfer Data from Samsung Galaxy XCover 7 to BlackBerry | Dr.fone
- [Updated] Exceptional Programs for Professional 4K Video Capture for 2024
- 2024 Approved The Ultimate Guide to iPad Video Editors Top 5
- In 2024, iSpoofer is not working On Poco M6 Pro 5G? Fixed | Dr.fone
- New Take Your Chromebook to the Next Level Installing Linux Made Easy for 2024
- How to Detect and Stop mSpy from Spying on Your Samsung Galaxy A34 5G | Dr.fone
- Updated Move Over Movie Maker 10+ Fresh Video Editing Options
- EaseUS Reviewed A World of Technology for 2024
- How To Fix Unresponsive Touch Screen on Motorola Moto G23 | Dr.fone
- Proven Ways in How To Hide Location on Life360 For Realme 11 Pro+ | Dr.fone
- New In 2024, If You Want to Quickly Split an AVI File Into Multiple Pieces with No Quality Loss, Then Look No Further than This Tutorial
- [Updated] In 2024, Effective Techniques for Screen Display on Google Meet
- How to recover deleted photos from Android Gallery without backup on Oppo Find N3 Flip
- How to Remove Find My iPhone without Apple ID From your Apple iPhone 15 Pro Max?
- [Updated] The Top 5 Game-Changers for Professional OBS Studio Video
- How can I get more stardust in pokemon go On Oppo Reno 11F 5G? | Dr.fone
- In 2024, How to Transfer Data from Google Pixel 7a to Other Android Devices? | Dr.fone
- [New] In 2024, The Ultimate Blueprint for Cutting-Edge Xbox Recording
- Updated Practical Way to Resize Video in Handbrake for 2024
- Updated MP3 to MP4 Conversion 101 Key Considerations for Success for 2024
- 2024 Approved How to Master Video Capture Using Adobe Presenter
- How to Fix It OnePlus Ace 2 Wont Turn On | Dr.fone
- How to Track Infinix Smart 8 Pro by Phone Number | Dr.fone
- New What Is an AI Text Generator for 2024
- Title: [New] In 2024, Navigating Through Facebook's Recent Content Policy Shifts
- Author: Michael
- Created at : 2024-05-20 18:37:02
- Updated at : 2024-05-21 18:37:02
- Link: https://facebook-video-recording.techidaily.com/new-in-2024-navigating-through-facebooks-recent-content-policy-shifts/
- License: This work is licensed under CC BY-NC-SA 4.0.