![Understanding Facebook's New Ranking System](https://www.lifewire.com/thmb/CjhBnvJOq4UKhyjOd9LtaBPVVZA=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/Screenshot2024-01-17at12.29.10PM-07a5a954b4ea4170a3796e706afbda42.png)
Understanding Facebook's New Ranking System
![](/images/site-logo.png)
Understanding Facebook’s New Ranking System
Facebook Algorithm Change in 2024: Are You Ready?
Shanoon Cox
Mar 27, 2024• Proven solutions
Changes to the Facebook algorithm are a common occurrence, with the company adjusting how posts are promoted and seen by its user base. However, the announcemetn of Mark Zuckerberg that Facebook algorithm will focus on meaningful interactions, resulted in marketers more worrying about their ability to reach a targeted audience in 2024.
There is also concern about how the Facebook algorithm change would impact the ability of businesses to work with influencers on the platform . The changes are geared towards showing people more content from friends and family, instead of business posts, so the changes in 2024 are so much different than previous changes.
In this case, it is much more important to know the Facebook algorithm change for marketers in 2024. How can marketers work around these changes? Read on to find out!
- Part 1: Understanding Key Change Signals
- Part 2: Four Top Facebook Algorithm Ranking Factors
- Part 3: What Does An Algorithm Change Mean For Marketers
- Part 4: Solutions to Adjust to the Facebook Algorithm
Facebook video editor - Filmora
Facebook algorithm change needs time and energy to understand, but high quality video is also an important factor for ranking. Here we recommend using Filmora to make Facebook video to help you work with algorithm change. Filmora is easy to use for beginners. All you need to do is basically dragging and dropping. The royalty free built-in music can make your video more exciting and engaging. Download it now to have a try (free)! Besides, Filmora Business is also available to make short video for Facebook. You can quickly make video with a growing resource library including effects/audio/images.
- You can add various text/title templates to use
- Crop/trim/cut Facebook video easily
- More than 300 visual effects/overlays
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Understanding Key Change Signals
Meaningful interactions in 2019 are the first thing marketers need to understand. The basic meaning is that Facebook cares more about user spending quality on Facebook, rather than just focus on time. Traditionally, time spent is a key factor to measure Facebook’s growth, which results in increasing users’ spending time with all efforts. Now, things are changed. Facebook algorithm decides sharing and commenting are the symbols of meaningful interactions, meaning that Facebook wants you interact with friends. Randomly click likes on a photo, article or video are no longer positive signal to algorithm.
There once comes a rumor that Facebook will only show 26 friends in feed, which is false. In fact, Facebook algorithm is broken down into four components. There is inventory, signals, predictions and the overall score. Signals are the considerations about content. And it is signals that marketers and businesses must focus on when they are promoting content through the Facebook news feed.
Signals include the average time spent on content, when it’s posted, the type of story, how many comments or likes it gets, and how often it is shared on the news feed or through Messenger.
The idea is that Facebook will promote content that gets more engagement, because those are the posts likely to come from family and friends. It is up to marketers to ensure their content is similarly personal and conversation-worthy!
Note: if you want to get a higher ranking in Facebook feed, creating square videos is an important method.
Part 2: Four Top Facebook Algorithm Ranking Factors
When it comes to how content is ordered and presented on the Facebook news feed, there are four factors that go into the process. These ranking factors include comments, sharing, reactions and engagement. We explore each factor in depth below:
1. Comments
When people or businesses make posts that no one reacts to - those posts are going to be shown a lot less in a person’s feed. Pages that promote conversation and get a lot of engagement will see a significant rise.
Brands must work on content that is getting people to comment and then converse with each other through the comment chain. It can be a focus on timely and relevant topics, which will get people talking immediately!
2. Sharing
Did you know that when a link is shared on Messenger by Facebook users, it has an impact on how that post appears on the feed? Facebook cares about the interactions that people have through the content posted on the site. And that means a focus on content that is shared through Messenger.
Say a company makes a post that many followers enjoy. They like and/or comment on the post. But they also copy the link and share it with friends through Messenger, instead of sharing it publicly on their feed.
Such shares are just as important as the public sharing. Many companies would focus on the public aspect with previous content. But now they can focus on getting people to share articles through the private chats on Messenger.
3. Reactions
People having a reaction to your content is increasingly important. When someone reacts to the comment through the available emojis, the post will be higher up in many followers’ feeds.
What also matters is the type of reaction they are having. It is said that when someone clicks on the love icon, it has a slightly better impact through the algorithm as compared to the like icon.
Facebook wants to see people having active and unique reactions to the post. Even the Wow, Sad, Angry and Haha icons have a more positive result as compared to the simple likes .
4. Engagement
Facebook is going one step further when it comes to the engagement triggers on the algorithm. In the past, having the post shared by different users was enough to see it get a positive bump in the algorithm.
While those shares are still helpful, the impact is a bit less. What is really needed is a reaction on the shares of your followers.
Say your company makes a post and it is shared by 50 people. If there are many reactions to the followers of those 50 people when they shared your post, the original post will see a significant bump through the algorithm.
Part 3: What Does An Algorithm Change Mean For Marketers
The Facebook algorithm changes mean that it will be more challenging to reach people with posts that are made by businesses.
Companies will need a very engaged audience if they want to gain traction on the feed through organic means. And that means posts that are shared, commented on, reacted to and more popular with the Facebook audience. Some pages will start posting something irrelevant with their business. But it is always important to build powerful content like Facebook says.
Part 4: 6 Solutions to Adjust to the Facebook Algorithm
1. Pay attention to video
Videos tend to attract engagement naturally if the video is good enough. However, have you ever considered live video? Facebook official said live video gets 6 times interactions than regular videos. It is true. In this Facebook algorithm change, live video matters . More and more business owners try the new field - live video and they did pretty good. If you haven’t invest live video, now you should start looking for this new method to boost comments and shares.
Just like Facebook did in May 2. It showed Mark’s opening keynote on Facebook’s latest technology and innovation. Now, this live video has gained more than 1 thousand comments and shares. If you want to make Facebook videos, check Filmora . It includes various titles/text templates, visual effects and audio to make your marketing video perfect.
2. Create Engagement Opportunities
When people have more conversations on your posts, it means those posts are going to be higher up on the feed. Facebook cares about the interactions people are having with content, as they want them to spend more time on the platform.
Companies often use Facebook to put out basic news stories about the company, new products or discounts. While these posts are interesting, they are not exactly conversation starters. It will be up to businesses to ensure they are creating content that can help people have more meaningful conversations on the platform.
Sharing news stories that are related to the industry is one way to do this. A company does not always have to promote its own business through Facebook posts. Sharing opinions on changes in an industry that your followers care about is a good way to boost engagement levels, so making engagement opportunities is a great method to rely to Facebook algorithm change.
3. Leverage Facebook Groups
Did you know that around 1 billion people use Facebook Groups ? And around 100 million people say that when they are on Facebook, they are primarily using Groups to interact with other people and content.
Groups are the perfect way to build a community that is active and interested in specific topics. If a business can create groups that are targeting a community, niche or a segment of the market, it will help them boost engagement levels. Posts that are shared within those groups will see a lot of engagement, as they are filled with users who care about the content.
The impact will not only be felt in rising engagement within those groups, but in the way those posts are ranked in the general feed as well.
4. Limit Focus on Facebook Ads
The changes that Facebook has made to its algorithm were done with the company’s future in mind. Facebook wants to make more money and fuel growth. They do not want a user base that is rarely checking the platform or interacting with content.
The best advice that we can give to marketers and business owners is to ignore Facebook ads. The company has made changes so that you will turn to ads and simply pay to get your posts to the top of the feed.
But that does not have to be the case. You can completely ignore ads and focus on the organic efforts that we have mentioned above. Those will get you the higher levels of engagement that you need to remain relevant with the new algorithm. But you can still make ads by Facebook video editors .
5. Stick to strong content
It is understandable for companies to feel as though a scary change has taken place on Facebook. The way that posts are prioritized in the feed is different to what it was before. Facebook claims it is all about getting family and friend posts closer to the top of the feed.
But like any algorithm change, marketers can react to ensure the content they are promoting is being seen by as many people as possible. Improving engagement and promoting conversation-worthy content can help make that happen.
6. Try Facebook influencer
Have you experienced posting a image without any engagement, even likes? If it happens, you should change your posting strategy. Today, Facebook influencer is showing powerful influencing ability. You should look for an influencer who has the same audience you want and are willing to interact with your brand. However, you should be aware of some influencers might have fake fans to get likes. As in this new Facebook algorithm change, likes are not the most essential factor, so you need to distinguish the fake fans and real fans .
Conclusion
We hope this guide will help any business or marketer that is looking to use Facebook for promotional purposes in 2024. If you want your Facebook video to look better, try to use Filmora to edit video easily and quickly. Check this video to know more!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Changes to the Facebook algorithm are a common occurrence, with the company adjusting how posts are promoted and seen by its user base. However, the announcemetn of Mark Zuckerberg that Facebook algorithm will focus on meaningful interactions, resulted in marketers more worrying about their ability to reach a targeted audience in 2024.
There is also concern about how the Facebook algorithm change would impact the ability of businesses to work with influencers on the platform . The changes are geared towards showing people more content from friends and family, instead of business posts, so the changes in 2024 are so much different than previous changes.
In this case, it is much more important to know the Facebook algorithm change for marketers in 2024. How can marketers work around these changes? Read on to find out!
- Part 1: Understanding Key Change Signals
- Part 2: Four Top Facebook Algorithm Ranking Factors
- Part 3: What Does An Algorithm Change Mean For Marketers
- Part 4: Solutions to Adjust to the Facebook Algorithm
Facebook video editor - Filmora
Facebook algorithm change needs time and energy to understand, but high quality video is also an important factor for ranking. Here we recommend using Filmora to make Facebook video to help you work with algorithm change. Filmora is easy to use for beginners. All you need to do is basically dragging and dropping. The royalty free built-in music can make your video more exciting and engaging. Download it now to have a try (free)! Besides, Filmora Business is also available to make short video for Facebook. You can quickly make video with a growing resource library including effects/audio/images.
- You can add various text/title templates to use
- Crop/trim/cut Facebook video easily
- More than 300 visual effects/overlays
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Understanding Key Change Signals
Meaningful interactions in 2019 are the first thing marketers need to understand. The basic meaning is that Facebook cares more about user spending quality on Facebook, rather than just focus on time. Traditionally, time spent is a key factor to measure Facebook’s growth, which results in increasing users’ spending time with all efforts. Now, things are changed. Facebook algorithm decides sharing and commenting are the symbols of meaningful interactions, meaning that Facebook wants you interact with friends. Randomly click likes on a photo, article or video are no longer positive signal to algorithm.
There once comes a rumor that Facebook will only show 26 friends in feed, which is false. In fact, Facebook algorithm is broken down into four components. There is inventory, signals, predictions and the overall score. Signals are the considerations about content. And it is signals that marketers and businesses must focus on when they are promoting content through the Facebook news feed.
Signals include the average time spent on content, when it’s posted, the type of story, how many comments or likes it gets, and how often it is shared on the news feed or through Messenger.
The idea is that Facebook will promote content that gets more engagement, because those are the posts likely to come from family and friends. It is up to marketers to ensure their content is similarly personal and conversation-worthy!
Note: if you want to get a higher ranking in Facebook feed, creating square videos is an important method.
Part 2: Four Top Facebook Algorithm Ranking Factors
When it comes to how content is ordered and presented on the Facebook news feed, there are four factors that go into the process. These ranking factors include comments, sharing, reactions and engagement. We explore each factor in depth below:
1. Comments
When people or businesses make posts that no one reacts to - those posts are going to be shown a lot less in a person’s feed. Pages that promote conversation and get a lot of engagement will see a significant rise.
Brands must work on content that is getting people to comment and then converse with each other through the comment chain. It can be a focus on timely and relevant topics, which will get people talking immediately!
2. Sharing
Did you know that when a link is shared on Messenger by Facebook users, it has an impact on how that post appears on the feed? Facebook cares about the interactions that people have through the content posted on the site. And that means a focus on content that is shared through Messenger.
Say a company makes a post that many followers enjoy. They like and/or comment on the post. But they also copy the link and share it with friends through Messenger, instead of sharing it publicly on their feed.
Such shares are just as important as the public sharing. Many companies would focus on the public aspect with previous content. But now they can focus on getting people to share articles through the private chats on Messenger.
3. Reactions
People having a reaction to your content is increasingly important. When someone reacts to the comment through the available emojis, the post will be higher up in many followers’ feeds.
What also matters is the type of reaction they are having. It is said that when someone clicks on the love icon, it has a slightly better impact through the algorithm as compared to the like icon.
Facebook wants to see people having active and unique reactions to the post. Even the Wow, Sad, Angry and Haha icons have a more positive result as compared to the simple likes .
4. Engagement
Facebook is going one step further when it comes to the engagement triggers on the algorithm. In the past, having the post shared by different users was enough to see it get a positive bump in the algorithm.
While those shares are still helpful, the impact is a bit less. What is really needed is a reaction on the shares of your followers.
Say your company makes a post and it is shared by 50 people. If there are many reactions to the followers of those 50 people when they shared your post, the original post will see a significant bump through the algorithm.
Part 3: What Does An Algorithm Change Mean For Marketers
The Facebook algorithm changes mean that it will be more challenging to reach people with posts that are made by businesses.
Companies will need a very engaged audience if they want to gain traction on the feed through organic means. And that means posts that are shared, commented on, reacted to and more popular with the Facebook audience. Some pages will start posting something irrelevant with their business. But it is always important to build powerful content like Facebook says.
Part 4: 6 Solutions to Adjust to the Facebook Algorithm
1. Pay attention to video
Videos tend to attract engagement naturally if the video is good enough. However, have you ever considered live video? Facebook official said live video gets 6 times interactions than regular videos. It is true. In this Facebook algorithm change, live video matters . More and more business owners try the new field - live video and they did pretty good. If you haven’t invest live video, now you should start looking for this new method to boost comments and shares.
Just like Facebook did in May 2. It showed Mark’s opening keynote on Facebook’s latest technology and innovation. Now, this live video has gained more than 1 thousand comments and shares. If you want to make Facebook videos, check Filmora . It includes various titles/text templates, visual effects and audio to make your marketing video perfect.
2. Create Engagement Opportunities
When people have more conversations on your posts, it means those posts are going to be higher up on the feed. Facebook cares about the interactions people are having with content, as they want them to spend more time on the platform.
Companies often use Facebook to put out basic news stories about the company, new products or discounts. While these posts are interesting, they are not exactly conversation starters. It will be up to businesses to ensure they are creating content that can help people have more meaningful conversations on the platform.
Sharing news stories that are related to the industry is one way to do this. A company does not always have to promote its own business through Facebook posts. Sharing opinions on changes in an industry that your followers care about is a good way to boost engagement levels, so making engagement opportunities is a great method to rely to Facebook algorithm change.
3. Leverage Facebook Groups
Did you know that around 1 billion people use Facebook Groups ? And around 100 million people say that when they are on Facebook, they are primarily using Groups to interact with other people and content.
Groups are the perfect way to build a community that is active and interested in specific topics. If a business can create groups that are targeting a community, niche or a segment of the market, it will help them boost engagement levels. Posts that are shared within those groups will see a lot of engagement, as they are filled with users who care about the content.
The impact will not only be felt in rising engagement within those groups, but in the way those posts are ranked in the general feed as well.
4. Limit Focus on Facebook Ads
The changes that Facebook has made to its algorithm were done with the company’s future in mind. Facebook wants to make more money and fuel growth. They do not want a user base that is rarely checking the platform or interacting with content.
The best advice that we can give to marketers and business owners is to ignore Facebook ads. The company has made changes so that you will turn to ads and simply pay to get your posts to the top of the feed.
But that does not have to be the case. You can completely ignore ads and focus on the organic efforts that we have mentioned above. Those will get you the higher levels of engagement that you need to remain relevant with the new algorithm. But you can still make ads by Facebook video editors .
5. Stick to strong content
It is understandable for companies to feel as though a scary change has taken place on Facebook. The way that posts are prioritized in the feed is different to what it was before. Facebook claims it is all about getting family and friend posts closer to the top of the feed.
But like any algorithm change, marketers can react to ensure the content they are promoting is being seen by as many people as possible. Improving engagement and promoting conversation-worthy content can help make that happen.
6. Try Facebook influencer
Have you experienced posting a image without any engagement, even likes? If it happens, you should change your posting strategy. Today, Facebook influencer is showing powerful influencing ability. You should look for an influencer who has the same audience you want and are willing to interact with your brand. However, you should be aware of some influencers might have fake fans to get likes. As in this new Facebook algorithm change, likes are not the most essential factor, so you need to distinguish the fake fans and real fans .
Conclusion
We hope this guide will help any business or marketer that is looking to use Facebook for promotional purposes in 2024. If you want your Facebook video to look better, try to use Filmora to edit video easily and quickly. Check this video to know more!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Changes to the Facebook algorithm are a common occurrence, with the company adjusting how posts are promoted and seen by its user base. However, the announcemetn of Mark Zuckerberg that Facebook algorithm will focus on meaningful interactions, resulted in marketers more worrying about their ability to reach a targeted audience in 2024.
There is also concern about how the Facebook algorithm change would impact the ability of businesses to work with influencers on the platform . The changes are geared towards showing people more content from friends and family, instead of business posts, so the changes in 2024 are so much different than previous changes.
In this case, it is much more important to know the Facebook algorithm change for marketers in 2024. How can marketers work around these changes? Read on to find out!
- Part 1: Understanding Key Change Signals
- Part 2: Four Top Facebook Algorithm Ranking Factors
- Part 3: What Does An Algorithm Change Mean For Marketers
- Part 4: Solutions to Adjust to the Facebook Algorithm
Facebook video editor - Filmora
Facebook algorithm change needs time and energy to understand, but high quality video is also an important factor for ranking. Here we recommend using Filmora to make Facebook video to help you work with algorithm change. Filmora is easy to use for beginners. All you need to do is basically dragging and dropping. The royalty free built-in music can make your video more exciting and engaging. Download it now to have a try (free)! Besides, Filmora Business is also available to make short video for Facebook. You can quickly make video with a growing resource library including effects/audio/images.
- You can add various text/title templates to use
- Crop/trim/cut Facebook video easily
- More than 300 visual effects/overlays
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Understanding Key Change Signals
Meaningful interactions in 2019 are the first thing marketers need to understand. The basic meaning is that Facebook cares more about user spending quality on Facebook, rather than just focus on time. Traditionally, time spent is a key factor to measure Facebook’s growth, which results in increasing users’ spending time with all efforts. Now, things are changed. Facebook algorithm decides sharing and commenting are the symbols of meaningful interactions, meaning that Facebook wants you interact with friends. Randomly click likes on a photo, article or video are no longer positive signal to algorithm.
There once comes a rumor that Facebook will only show 26 friends in feed, which is false. In fact, Facebook algorithm is broken down into four components. There is inventory, signals, predictions and the overall score. Signals are the considerations about content. And it is signals that marketers and businesses must focus on when they are promoting content through the Facebook news feed.
Signals include the average time spent on content, when it’s posted, the type of story, how many comments or likes it gets, and how often it is shared on the news feed or through Messenger.
The idea is that Facebook will promote content that gets more engagement, because those are the posts likely to come from family and friends. It is up to marketers to ensure their content is similarly personal and conversation-worthy!
Note: if you want to get a higher ranking in Facebook feed, creating square videos is an important method.
Part 2: Four Top Facebook Algorithm Ranking Factors
When it comes to how content is ordered and presented on the Facebook news feed, there are four factors that go into the process. These ranking factors include comments, sharing, reactions and engagement. We explore each factor in depth below:
1. Comments
When people or businesses make posts that no one reacts to - those posts are going to be shown a lot less in a person’s feed. Pages that promote conversation and get a lot of engagement will see a significant rise.
Brands must work on content that is getting people to comment and then converse with each other through the comment chain. It can be a focus on timely and relevant topics, which will get people talking immediately!
2. Sharing
Did you know that when a link is shared on Messenger by Facebook users, it has an impact on how that post appears on the feed? Facebook cares about the interactions that people have through the content posted on the site. And that means a focus on content that is shared through Messenger.
Say a company makes a post that many followers enjoy. They like and/or comment on the post. But they also copy the link and share it with friends through Messenger, instead of sharing it publicly on their feed.
Such shares are just as important as the public sharing. Many companies would focus on the public aspect with previous content. But now they can focus on getting people to share articles through the private chats on Messenger.
3. Reactions
People having a reaction to your content is increasingly important. When someone reacts to the comment through the available emojis, the post will be higher up in many followers’ feeds.
What also matters is the type of reaction they are having. It is said that when someone clicks on the love icon, it has a slightly better impact through the algorithm as compared to the like icon.
Facebook wants to see people having active and unique reactions to the post. Even the Wow, Sad, Angry and Haha icons have a more positive result as compared to the simple likes .
4. Engagement
Facebook is going one step further when it comes to the engagement triggers on the algorithm. In the past, having the post shared by different users was enough to see it get a positive bump in the algorithm.
While those shares are still helpful, the impact is a bit less. What is really needed is a reaction on the shares of your followers.
Say your company makes a post and it is shared by 50 people. If there are many reactions to the followers of those 50 people when they shared your post, the original post will see a significant bump through the algorithm.
Part 3: What Does An Algorithm Change Mean For Marketers
The Facebook algorithm changes mean that it will be more challenging to reach people with posts that are made by businesses.
Companies will need a very engaged audience if they want to gain traction on the feed through organic means. And that means posts that are shared, commented on, reacted to and more popular with the Facebook audience. Some pages will start posting something irrelevant with their business. But it is always important to build powerful content like Facebook says.
Part 4: 6 Solutions to Adjust to the Facebook Algorithm
1. Pay attention to video
Videos tend to attract engagement naturally if the video is good enough. However, have you ever considered live video? Facebook official said live video gets 6 times interactions than regular videos. It is true. In this Facebook algorithm change, live video matters . More and more business owners try the new field - live video and they did pretty good. If you haven’t invest live video, now you should start looking for this new method to boost comments and shares.
Just like Facebook did in May 2. It showed Mark’s opening keynote on Facebook’s latest technology and innovation. Now, this live video has gained more than 1 thousand comments and shares. If you want to make Facebook videos, check Filmora . It includes various titles/text templates, visual effects and audio to make your marketing video perfect.
2. Create Engagement Opportunities
When people have more conversations on your posts, it means those posts are going to be higher up on the feed. Facebook cares about the interactions people are having with content, as they want them to spend more time on the platform.
Companies often use Facebook to put out basic news stories about the company, new products or discounts. While these posts are interesting, they are not exactly conversation starters. It will be up to businesses to ensure they are creating content that can help people have more meaningful conversations on the platform.
Sharing news stories that are related to the industry is one way to do this. A company does not always have to promote its own business through Facebook posts. Sharing opinions on changes in an industry that your followers care about is a good way to boost engagement levels, so making engagement opportunities is a great method to rely to Facebook algorithm change.
3. Leverage Facebook Groups
Did you know that around 1 billion people use Facebook Groups ? And around 100 million people say that when they are on Facebook, they are primarily using Groups to interact with other people and content.
Groups are the perfect way to build a community that is active and interested in specific topics. If a business can create groups that are targeting a community, niche or a segment of the market, it will help them boost engagement levels. Posts that are shared within those groups will see a lot of engagement, as they are filled with users who care about the content.
The impact will not only be felt in rising engagement within those groups, but in the way those posts are ranked in the general feed as well.
4. Limit Focus on Facebook Ads
The changes that Facebook has made to its algorithm were done with the company’s future in mind. Facebook wants to make more money and fuel growth. They do not want a user base that is rarely checking the platform or interacting with content.
The best advice that we can give to marketers and business owners is to ignore Facebook ads. The company has made changes so that you will turn to ads and simply pay to get your posts to the top of the feed.
But that does not have to be the case. You can completely ignore ads and focus on the organic efforts that we have mentioned above. Those will get you the higher levels of engagement that you need to remain relevant with the new algorithm. But you can still make ads by Facebook video editors .
5. Stick to strong content
It is understandable for companies to feel as though a scary change has taken place on Facebook. The way that posts are prioritized in the feed is different to what it was before. Facebook claims it is all about getting family and friend posts closer to the top of the feed.
But like any algorithm change, marketers can react to ensure the content they are promoting is being seen by as many people as possible. Improving engagement and promoting conversation-worthy content can help make that happen.
6. Try Facebook influencer
Have you experienced posting a image without any engagement, even likes? If it happens, you should change your posting strategy. Today, Facebook influencer is showing powerful influencing ability. You should look for an influencer who has the same audience you want and are willing to interact with your brand. However, you should be aware of some influencers might have fake fans to get likes. As in this new Facebook algorithm change, likes are not the most essential factor, so you need to distinguish the fake fans and real fans .
Conclusion
We hope this guide will help any business or marketer that is looking to use Facebook for promotional purposes in 2024. If you want your Facebook video to look better, try to use Filmora to edit video easily and quickly. Check this video to know more!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Changes to the Facebook algorithm are a common occurrence, with the company adjusting how posts are promoted and seen by its user base. However, the announcemetn of Mark Zuckerberg that Facebook algorithm will focus on meaningful interactions, resulted in marketers more worrying about their ability to reach a targeted audience in 2024.
There is also concern about how the Facebook algorithm change would impact the ability of businesses to work with influencers on the platform . The changes are geared towards showing people more content from friends and family, instead of business posts, so the changes in 2024 are so much different than previous changes.
In this case, it is much more important to know the Facebook algorithm change for marketers in 2024. How can marketers work around these changes? Read on to find out!
- Part 1: Understanding Key Change Signals
- Part 2: Four Top Facebook Algorithm Ranking Factors
- Part 3: What Does An Algorithm Change Mean For Marketers
- Part 4: Solutions to Adjust to the Facebook Algorithm
Facebook video editor - Filmora
Facebook algorithm change needs time and energy to understand, but high quality video is also an important factor for ranking. Here we recommend using Filmora to make Facebook video to help you work with algorithm change. Filmora is easy to use for beginners. All you need to do is basically dragging and dropping. The royalty free built-in music can make your video more exciting and engaging. Download it now to have a try (free)! Besides, Filmora Business is also available to make short video for Facebook. You can quickly make video with a growing resource library including effects/audio/images.
- You can add various text/title templates to use
- Crop/trim/cut Facebook video easily
- More than 300 visual effects/overlays
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Understanding Key Change Signals
Meaningful interactions in 2019 are the first thing marketers need to understand. The basic meaning is that Facebook cares more about user spending quality on Facebook, rather than just focus on time. Traditionally, time spent is a key factor to measure Facebook’s growth, which results in increasing users’ spending time with all efforts. Now, things are changed. Facebook algorithm decides sharing and commenting are the symbols of meaningful interactions, meaning that Facebook wants you interact with friends. Randomly click likes on a photo, article or video are no longer positive signal to algorithm.
There once comes a rumor that Facebook will only show 26 friends in feed, which is false. In fact, Facebook algorithm is broken down into four components. There is inventory, signals, predictions and the overall score. Signals are the considerations about content. And it is signals that marketers and businesses must focus on when they are promoting content through the Facebook news feed.
Signals include the average time spent on content, when it’s posted, the type of story, how many comments or likes it gets, and how often it is shared on the news feed or through Messenger.
The idea is that Facebook will promote content that gets more engagement, because those are the posts likely to come from family and friends. It is up to marketers to ensure their content is similarly personal and conversation-worthy!
Note: if you want to get a higher ranking in Facebook feed, creating square videos is an important method.
Part 2: Four Top Facebook Algorithm Ranking Factors
When it comes to how content is ordered and presented on the Facebook news feed, there are four factors that go into the process. These ranking factors include comments, sharing, reactions and engagement. We explore each factor in depth below:
1. Comments
When people or businesses make posts that no one reacts to - those posts are going to be shown a lot less in a person’s feed. Pages that promote conversation and get a lot of engagement will see a significant rise.
Brands must work on content that is getting people to comment and then converse with each other through the comment chain. It can be a focus on timely and relevant topics, which will get people talking immediately!
2. Sharing
Did you know that when a link is shared on Messenger by Facebook users, it has an impact on how that post appears on the feed? Facebook cares about the interactions that people have through the content posted on the site. And that means a focus on content that is shared through Messenger.
Say a company makes a post that many followers enjoy. They like and/or comment on the post. But they also copy the link and share it with friends through Messenger, instead of sharing it publicly on their feed.
Such shares are just as important as the public sharing. Many companies would focus on the public aspect with previous content. But now they can focus on getting people to share articles through the private chats on Messenger.
3. Reactions
People having a reaction to your content is increasingly important. When someone reacts to the comment through the available emojis, the post will be higher up in many followers’ feeds.
What also matters is the type of reaction they are having. It is said that when someone clicks on the love icon, it has a slightly better impact through the algorithm as compared to the like icon.
Facebook wants to see people having active and unique reactions to the post. Even the Wow, Sad, Angry and Haha icons have a more positive result as compared to the simple likes .
4. Engagement
Facebook is going one step further when it comes to the engagement triggers on the algorithm. In the past, having the post shared by different users was enough to see it get a positive bump in the algorithm.
While those shares are still helpful, the impact is a bit less. What is really needed is a reaction on the shares of your followers.
Say your company makes a post and it is shared by 50 people. If there are many reactions to the followers of those 50 people when they shared your post, the original post will see a significant bump through the algorithm.
Part 3: What Does An Algorithm Change Mean For Marketers
The Facebook algorithm changes mean that it will be more challenging to reach people with posts that are made by businesses.
Companies will need a very engaged audience if they want to gain traction on the feed through organic means. And that means posts that are shared, commented on, reacted to and more popular with the Facebook audience. Some pages will start posting something irrelevant with their business. But it is always important to build powerful content like Facebook says.
Part 4: 6 Solutions to Adjust to the Facebook Algorithm
1. Pay attention to video
Videos tend to attract engagement naturally if the video is good enough. However, have you ever considered live video? Facebook official said live video gets 6 times interactions than regular videos. It is true. In this Facebook algorithm change, live video matters . More and more business owners try the new field - live video and they did pretty good. If you haven’t invest live video, now you should start looking for this new method to boost comments and shares.
Just like Facebook did in May 2. It showed Mark’s opening keynote on Facebook’s latest technology and innovation. Now, this live video has gained more than 1 thousand comments and shares. If you want to make Facebook videos, check Filmora . It includes various titles/text templates, visual effects and audio to make your marketing video perfect.
2. Create Engagement Opportunities
When people have more conversations on your posts, it means those posts are going to be higher up on the feed. Facebook cares about the interactions people are having with content, as they want them to spend more time on the platform.
Companies often use Facebook to put out basic news stories about the company, new products or discounts. While these posts are interesting, they are not exactly conversation starters. It will be up to businesses to ensure they are creating content that can help people have more meaningful conversations on the platform.
Sharing news stories that are related to the industry is one way to do this. A company does not always have to promote its own business through Facebook posts. Sharing opinions on changes in an industry that your followers care about is a good way to boost engagement levels, so making engagement opportunities is a great method to rely to Facebook algorithm change.
3. Leverage Facebook Groups
Did you know that around 1 billion people use Facebook Groups ? And around 100 million people say that when they are on Facebook, they are primarily using Groups to interact with other people and content.
Groups are the perfect way to build a community that is active and interested in specific topics. If a business can create groups that are targeting a community, niche or a segment of the market, it will help them boost engagement levels. Posts that are shared within those groups will see a lot of engagement, as they are filled with users who care about the content.
The impact will not only be felt in rising engagement within those groups, but in the way those posts are ranked in the general feed as well.
4. Limit Focus on Facebook Ads
The changes that Facebook has made to its algorithm were done with the company’s future in mind. Facebook wants to make more money and fuel growth. They do not want a user base that is rarely checking the platform or interacting with content.
The best advice that we can give to marketers and business owners is to ignore Facebook ads. The company has made changes so that you will turn to ads and simply pay to get your posts to the top of the feed.
But that does not have to be the case. You can completely ignore ads and focus on the organic efforts that we have mentioned above. Those will get you the higher levels of engagement that you need to remain relevant with the new algorithm. But you can still make ads by Facebook video editors .
5. Stick to strong content
It is understandable for companies to feel as though a scary change has taken place on Facebook. The way that posts are prioritized in the feed is different to what it was before. Facebook claims it is all about getting family and friend posts closer to the top of the feed.
But like any algorithm change, marketers can react to ensure the content they are promoting is being seen by as many people as possible. Improving engagement and promoting conversation-worthy content can help make that happen.
6. Try Facebook influencer
Have you experienced posting a image without any engagement, even likes? If it happens, you should change your posting strategy. Today, Facebook influencer is showing powerful influencing ability. You should look for an influencer who has the same audience you want and are willing to interact with your brand. However, you should be aware of some influencers might have fake fans to get likes. As in this new Facebook algorithm change, likes are not the most essential factor, so you need to distinguish the fake fans and real fans .
Conclusion
We hope this guide will help any business or marketer that is looking to use Facebook for promotional purposes in 2024. If you want your Facebook video to look better, try to use Filmora to edit video easily and quickly. Check this video to know more!
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- In 2024, Master Browser FB Vid Extractor Kit
- The Essential Guide for Live Facebook Streams (PC/Mac/Laptop) for 2024
- [Updated] In 2024, Entering Social Media World Sign Up for Facebook Now
- In 2024, Unlocking Facebook's Potential with Top Video Strategies
- [New] 2024 Approved The Dawn of a New Era Key FB Ad Trends Arriving
- [New] In 2024, From Passive to Profitable YouTube Success on the World's Biggest Social Network
- [Updated] Deciphering the Code to Your Liked Videos on Facebook for 2024
- [Updated] Transform Your Social Media Image Best Tools for Professional FB Cover Photos
- [Updated] Yearly Recorder Real-Time Social Media Events
- [New] Optimize TV Viewership via Facebook Live Streaming for 2024
- [Updated] Optimize Your Online Visuals Learn and Adjust Facebook Video Sizes & Ratios for 2024
- [Updated] Adeptly Archive Your Fb Friends' Lives in Seconds for 2024
- The Art of Persuasion on Facebook A Beginner’s & Expert Playbook
- [Updated] 2024 Approved Beginner's Pathway to Livestreaming on Facebook and Mobile Devices
- Livestream Lifters for Modern Audiences
- [New] 2024 Approved Streamline Social Sharing Integrate Your FB Story
- [New] Excellence in Efficiency Top 5 Chromes for Vids From FB for 2024
- [New] Eight Essential Free FB Link Extractors for 2024
- [New] Twitch and Friendly Networks Efficient Crossposting
- [Updated] Breaking Barriers Next-Level Strategies for FB Video Success for 2024
- [Updated] In 2024, Captivate Viewers Perfect Techniques for Sharing Screens
- Hitching High-Quality FB Media Downloads
- Tracing Back on Facebook A Laptop & Mobile Recipe for 2024
- [New] Eliminating FB Live Ads A Step-by-Step Guide for 2024
- In 2024, Navigating the Top 10 Ways to Improve FB Page Rankings
- [Updated] Navigate the Social Media Maze Understanding Insights for 2024
- [New] Expert Video Downloader Kit Ideal for FireFox Browser Users for 2024
- [New] 2023 Insights Into Snipping Those Facebook Live Moments for 2024
- The Top 12 Tactics to Fix and Make Your Vids Appear on FB Today for 2024
- Mirth in Monotony Best-Humored Fb Jail Cell Captures
- [New] 2024 Approved Maximizing FB Ad Success A Step-by-Step Animated Guide
- Top Playlist Hits Social Media's #1-#10 Video Winners
- [New] Secrets to Gaining Traction for Your FB Page
- [New] 2024 Approved Ultimate Download Hub for Social Media Videos (FB)
- [Updated] IPhone's Pano-Tech Guide to 360-Degree Content for 2024
- Leveraging Likeability Strategies for Going Viral on Facebook
- [New] Brief Vignettes Facebook’s Fast Lane for 2024
- [New] 2024 Approved The Essential Guide to FB Status Video Downloads
- Leveraging Social Media Power Optimal Use of Hash Tags on FB for 2024
- 2024 Approved Curated List of Top 20 Prison Jail Memes, Boosting Morale on Social Platforms
- [New] In 2024, Essential Empowerment Packages Top Trending Products for Today's Entrepreneur
- In 2024, Easy Guide How To Bypass Vivo T2 5G FRP Android 10/11/12/13
- Explore Our Comprehensive Guide to the 10 Best Cameras . Unlock the World of Advanced Technology Perfect for Capturing Slow-Motion Footage in Various Scenarios for 2024
- 11 Best Location Changers for Itel P40 | Dr.fone
- How to remove Google FRP Lock on Vivo Y78t
- [New] 2024 Approved Firefox's Leading Screen Snapshot Apps
- In 2024, Will Pokémon Go Ban the Account if You Use PGSharp On Vivo Y78 5G | Dr.fone
- In 2024, A Comprehensive Guide to iCloud Unlock From Apple iPhone 13 Pro Online
- Innovating Conference Calls with Google Meet Backdrop Shuffling
- 2024 Approved Utilizing the Clownfish Vocal Alteration Feature in Online Gaming Platforms and Video Conferencing Apps
- Complete guide for recovering photos files on Honor 100.
- How to Change your Apple iPhone 11 Pro Location on Twitter | Dr.fone
- Updated Master VLC How to Play Videos in Slow Motion on Desktop and Mobile for 2024
- MP4 Video Repair Tool - Repair corrupt, damaged, unplayable video files of Pova 5
- [New] Seamless OBS-Zoom Connection Step-by-Step for 2024
- How to Change/Fake Your Oppo A58 4G Location on Viber | Dr.fone
- [New] In 2024, Master Live Broadcast A Step-by-Step Guide to Recording Webcam via VLC
- How to Retrieve deleted photos on A18
- 2024 Approved Free Online GIF Loop Generators Top Picks
- 2024 Approved Top 6 Audio Transformation Tools for Enhanced Phone Conversations on Smartphones
- New 2024 Approved Mastering Microphone Use in Microsoft PowerPoint Windows & macOS Guide
- Fix Nokia XR21 Android System Webview Crash 2024 Issue | Dr.fone
- New 2024 Approved Maximizing Speaker Output Cost-Free Tips for Windows Users
- [New] In 2024, Streamline Your Viewing PC-Based TV Recording
- A Quick Guide to Motorola G54 5G FRP Bypass Instantly
- S Best Game Capture Methods Simple and Effective for 2024
- 2024 Approved Creating a Diminuendo Effect in iMovie Audio Tracks
- In 2024, How can I get more stardust in pokemon go On Vivo V29e? | Dr.fone
- Best 10 Mock Location Apps Worth Trying On Realme C33 2023 | Dr.fone
- In 2024, How To Fix OEM Unlock Missing on Vivo S17 Pro?
- How to Reset a Locked Poco X5 Pro Phone
- [Updated] 2024 Approved The No-Trouble Way to Start iPhone's Screen Snapshots
- Title: Understanding Facebook's New Ranking System
- Author: Michael
- Created at : 2024-05-20 19:35:50
- Updated at : 2024-05-21 19:35:50
- Link: https://facebook-video-recording.techidaily.com/understanding-facebooks-new-ranking-system/
- License: This work is licensed under CC BY-NC-SA 4.0.